In 2009, the Fairways Golf Membership was offered for the first time at Mallard Creek Golf Club. When we launched this membership, we did so for a few reasons.
First, we wanted to create something that was unbeatable in terms of value for golfers of all types. Secondly, we felt it was time to do something meaningful in terms of growing the game of golf and making it as accessible as possible. Lastly, it was important for us to be accountable to our patrons on a regular basis – and the Fairways Golf Membership does just that.
Around the same time that we launched the Fairways Golf Membership, many third-party marketers and tee-time providers began to control a larger and larger amount of golf in our area. As a result, courses sold fewer rounds of golf alongside lower prices and important revenue dollars were funneled to these corporations, instead of the facility. This ripple effect has caused many courses to be less successful and is a big reason for why you may have seen some of your favorite courses close or go swiftly downhill in past years.
In creating the Fairways Golf Membership, we have been able to improve our accountability across the board and therefore, the golfing experience you and your friends have with each round played. In doing so, we once again made golf more accessible while providing the best value in golf in Northeast Ohio.
Today, the Fairways Golf Membership has grown from a one-course offering to now include Mallard Creek, Pine Brook, Briarwood and Hinckley Hills Golf Clubs. This membership allows golfers of all kinds, from the scratch player to the weekly hacker, to enjoy the game the way it was meant to be enjoyed.
We are proud to have created this membership benefitting all golfers across the area. We believe in growing the game and making it affordable, accessible and fun for everyone.
We have created Ohio’s #1 Golf Membership and will continue to grow the offerings and benefits for all of our Fairways Golf Members!